It all begins with an idea.

"Ñuddge" sounds like our Arabic name 'نضج' that translates to: "maturity".

 "Nudge" in English, in behavioral sciences in particular, is when meaningful sustainable improvement is introduced using simple awareness and routines, or negligible "nudges". And this is what we do, we support your and your team's journey of intentional maturity with pokes of critical awareness introduced to daily life.

We added an additional "d" to "nudge" to reflect the Arabic letter  ض of نضج.

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